Paid Media Insights

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

Unified commerce isn't optional anymore. Learn how to build seamless shopping experiences that meet consumers across every channel and touchpoint.

Exverus' deep experience with growth-stage CPG brands earned the media business after a competitive pitch.

How Exverus helped Premier Protein reinvent social reach — driving 3.3M more video views at half the cost of Meta, plus a 31% Prime Day sales lift.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Learn how to maintain company culture during acquisitions. Exverus founder shares strategies for preserving values, employee engagement, and team cohesion post-merger.

Exverus by Brainlabs planned & executed a giant OOH media campaign to celebrate Habit Burger's new shop at LA's Dodger Stadium.

Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.

Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

We found unmatched engagement and measurability with a Reddit Reminder ad campaign for sports marketing.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Exverus by Brainlabs won the 2026 MediaPost Media Planning & Buying 'Best Health/Wellness Campaign' Award for "Theralogix: Wellness Women Can Trust."

Jack Win earns a 2026 Reworked IMPACT Award honorable mention for building an inclusive, people-first workplace culture at Exverus by Brainlabs.

CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."

Most brands measure YouTube wrong. Learn the full-funnel framework, right measurement tools, and real campaign examples that drove growth.