Articles

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

The new assoc. media directors & e-commerce expert join Exverus Media from larger agencies.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?