Paid Media Insights

Most brands measure YouTube wrong. Learn the full-funnel framework, right measurement tools, and real campaign examples that drove growth.

From ROI measurement to UGC strategy, get answers to the most common creator marketing questions brands are asking in 2026.

Exverus & Barrett Hofherr launch Habit Burger's "Fresh Like That" brand campaign across CTV, digital, and OOH — proving fast casual can still stand out from the crowd.

How to prevent burnout at work: C-suite leaders share top habits — ruthless prioritization, goal management, and building a culture that celebrates wins.

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Media buyers are funding platform enshittification — here's how to stop it. 4 actionable strategies to buy smarter and protect the open web.

In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Exverus hires Christie Wasloski as Group Media Director on the Premier Nutrition Company account.

Exverus Media Director Anna Elema and her team are finalists for Campaign US Agency of the Year 2026 in two categories, recognized for media planning excellence.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.