Paid Media Insights

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning in 2025.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Exverus Media joining Brainlabs will establish a new standard for independent media agencies in the 21st century.

Inside the paid media strategy behind a tentpole night in sports marketing.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Creator marketing is table-stakes for brand growth in 2025. Learn best practices and FAQs for building partnerships that co-create culture.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Here's 5 fresh grocery e-commerce marketing ideas for any kind of brand, not just food or bev!

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's...

Honey Stinger media plan shortlisted for Best Independent Agency Campaign and Best Retail Media Campaign at Global Festival of Media Awards

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.