Paid Media Insights

Exverus hires Christie Wasloski as Group Media Director on the Premier Nutrition Company account.

Exverus Media Director Anna Elema and her team are finalists for Campaign US Agency of the Year 2026 in two categories, recognized for media planning excellence.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?