Paid Media Insights

Discover alternative marketing ideas (DOOH, experiential, contests, and cinematic) and how to measure their impact in an omnichannel strategy.

Longer paid media campaigns outperform short bursts. See the data on why 12-month plans beat 6-month blitzes for real performance marketing ROI.

From Super Bowl bursts to World Cup flights, a strong tentpole media plan phases budget, sets objectives, and matches channels to the moment.

Efficiency alone won't grow your brand. Learn which media metrics actually predict revenue — plus benchmarks, KPIs, and a dual cadence framework.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Build customer retention strategies into your paid media plans from the outset to build customer lifetime value.

Back-to-school media planning isn't just a kids' category. Get FAQs on timing, budget allocation, and channel mix for BTS campaigns that convert.

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

In 2026, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

Unified commerce isn't optional anymore. Learn how to build seamless shopping experiences that meet consumers across every channel and touchpoint.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Exverus by Brainlabs won the 2026 MediaPost Media Planning & Buying 'Best Health/Wellness Campaign' Award for "Theralogix: Wellness Women Can Trust."

CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."

Exverus' Talia Arnold spills about life as a media agency cofounder, her celebrity role model, & advice for her younger self.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.