Paid Media Insights

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Retail media networks can influence your target audience at every step in the purchase journey.

Media buyers are funding platform enshittification — here's how to stop it. 4 actionable strategies to buy smarter and protect the open web.

In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

Exverus' 4-step framework for situation adaptive planning transforms reactive marketing into proactive advantages.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.