Paid Media Insights

Unified commerce isn't optional anymore. Learn how to build seamless shopping experiences that meet consumers across every channel and touchpoint.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Exverus by Brainlabs won the 2026 MediaPost Media Planning & Buying 'Best Health/Wellness Campaign' Award for "Theralogix: Wellness Women Can Trust."

The media metrics your team tracks weekly may be misleading. Measure what actually drives growth.

CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."

In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

How brands and agencies can build a more sustainable advertising industry.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.