Paid Media Insights

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Retail media networks can influence your target audience at every step in the purchase journey.

Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

Exverus' 4-step framework for situation adaptive planning transforms reactive marketing into proactive advantages.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's...

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

How brands and agencies can build a more sustainable advertising industry.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.