Paid Media Insights

Build customer retention strategies into your paid media plans from the outset to build customer lifetime value.

Back-to-school media planning isn't just a kids' category. Get FAQs on timing, budget allocation, and channel mix for BTS campaigns that convert.

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

In 2026, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

The media metrics your team tracks weekly may be misleading. Measure what actually drives growth.

Unified commerce isn't optional anymore. Learn how to build seamless shopping experiences that meet consumers across every channel and touchpoint.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Exverus by Brainlabs won the 2026 MediaPost Media Planning & Buying 'Best Health/Wellness Campaign' Award for "Theralogix: Wellness Women Can Trust."

CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."

Exverus' Talia Arnold spills about life as a media agency cofounder, her celebrity role model, & advice for her younger self.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.