Paid Media Insights

How full-funnel media made a TV show a box office hit

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Cinematic, trailer-style ads play in theaters where the craft IPAs are poured.