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Paid Media Insights
Social is the new search: How Gen Z discover brands
Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.
Hyperlocal Advertising in 2026: A Guide for Brands
New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.
How full-funnel media made a TV show a box office hit
Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.
AI Improves Digital OOH Media Buying
Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.
The Chosen: Times Square Takeover
Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.
Programmatic DOOH: OOH media with programmatic advantages
Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.
Alternative Marketing Campaign Ideas & Examples
Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
Voodoo Ranger Tropic Force Campaign Meets Beer Drinkers on the Big Screen
Cinematic, trailer-style ads play in theaters where the craft IPAs are poured.
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