4 CTV Advertising Trends to Watch in 2025
CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.
top of page
Articles
Exverus Staff
Sep 113 min read
Programmatic DOOH: OOH media with programmatic advantages
Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.
60
Exverus Staff
Sep 34 min read
DV360: What top brands know about Google's DSP
Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.
100
Exverus Staff
Aug 123 min read
Programmatic Bidding: How to Safely Scale Your Ads
What are the types of programmatic bidding exchanges, and how can they be transacted in safely?
200
Exverus Staff
Jul 103 min read
How to Advertise on YouTube Podcast Channels in 2024
YouTube podcast channels are wildly popular, so how can brands advertise there effectively?
100
Exverus Staff
Jun 244 min read
CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
340
Exverus Staff
Jun 173 min read
Sustainable Advertising: 5 Ways Brands & Agencies Can Help
How brands and agencies can build a more sustainable advertising industry.
160
Exverus Staff
Jun 133 min read
3 Takeaways from CTV Advertising Days LA 2024
The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.
110
Exverus Staff
Jun 122 min read
How to Privacy-Proof Your Brand's CTV Advertising Strategy
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
200
Exverus Staff
Jun 54 min read
Alternative Marketing Campaign Ideas & Examples
Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.
260
Exverus Staff
May 294 min read
Mobile Advertising & M-Commerce Tips for Brands
Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.
130
Exverus Staff
May 202 min read
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
120
Exverus Staff
May 83 min read
Programmatic Audio: A Mic for Your Brand
Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.
120
Exverus Staff
May 16 min read
Programmatic Advertising in 2024: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
370
Exverus Staff
Apr 163 min read
Live Sports Advertising: A Slam Dunk for Brands
Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.
50
Exverus Staff
Apr 113 min read
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
220
Exverus Staff
Mar 181 min read
The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.
180
Exverus Staff
Feb 13 min read
Shoppable CTV Ads: Are Buyers Ready for T-Commerce?
Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.
1690
Exverus Staff
Jan 42 min read
Ad-Supported Streaming is On for 2024
For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.
230
Exverus Staff
Dec 11, 20235 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
980
bottom of page