Articles

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

How brands and agencies can build a more sustainable advertising industry.

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.