Exverus, SeenThis launch Social Reach ad format on open web
Exverus and SeenThis launch Social Reach ad format, bringing vertical social video ads to the open web through PubMatic’s premium supply. Premier Protein is the first brand to run it.
Picture yourself scrolling websites on your phone. Instead of the usual static or video ads around the content, you see vertical video ads like the ones on TikTok or Reels.
That’s Social Reach, a new product from Exverus powered by SeenThis’ streaming vertical video technology and delivered across PubMatic’s premium supply. Premier Protein is the first brand to run it.
Social Reach takes the creative brands already make for social and runs it on premium, brand-safe sites across the open web. SeenThis’ adaptive streaming keeps load times fast, and the ads fit standard display slots, so brands can reach their audiences beyond the walled gardens without producing new assets.
“This year, we’re doubling down on sweetening the journey. New flavors, new products and new creative, all speaking to our strategic positioning,” said Kristin Rasmussen, Associate Director, Integrated Marketing, Premier Protein. “With the help of SeenThis and PubMatic, we’re able to spread the joy and encourage even more protein-users to join the party with amplified distribution of social content via high-performing video experiences.”
"This represents the next generation of much needed social extension. SeenThis’ adaptive streaming technology takes existing social assets and delivers them more efficiently than standard social formats via targeted inventory from PubMatic across the open web,” said Hillary Kupferberg, VP Performance Marketing at Exverus.
So, how did it work? Click to see the stunning results of the first Social Reach campaign below:
About SeenThis
Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 5000+ brands in 50+ countries, the company is on a journey to reshape the internet – for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.
About Exverus by Brainlabs
Founded in 2014, Exverus is a Los Angeles-headquartered media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Learn more at exverus.com.
For press queries, contact
Michelle Andrade
