Paid Media Insights

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Maximize digital video advertising ROI with 7 strategic tips for FY26. Learn optimal frequency, UGC vs AI, shoppable CTV, and YouTube strategies.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.