Paid Media Insights

Audio advertising isn't keeping up with listening time. See where smart media buyers are investing in podcasts, radio, video & gaming in 2026.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Exverus and SeenThis launch Social Reach, bringing vertical social video ads to the open web through PubMatic’s premium supply. Premier Protein is the first brand to run it.

Most brands measure YouTube wrong. Learn the full-funnel framework, right measurement tools, and real campaign examples that drove growth.

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.