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Paid Media Insights
Paid Media Metrics & Benchmarks: The Complete Playbook
The media metrics your team tracks weekly may be misleading. Measure what actually drives growth.
How can AI elevate omnichannel marketing?
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.
How Could Generative AI Transform Media Planning?
AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.
MMM: Marketing mix modeling tools for brand growth
Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!
Contextual advertising examples & KPIs for brand campaigns
Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.
How brand lift studies illuminate marketing performance: FAQs for CMOs
Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.
Brand equity: The missing KPI in your media plan
Most marketers know the importance of brand equity. We'll help you convince the CFO.
Exverus, SeenThis launch Social Reach ad format on open web
Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
Sustainable Advertising: 5 Ways Brands & Agencies Can Help
How brands and agencies can build a more sustainable advertising industry.
4 Safe data privacy practices for CTV advertising
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
Attention Metrics in Advertising
How can attention metrics optimize ad campaigns, and are they worth the cost?
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
Personalization in Marketing: Importance & Examples
Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.
The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.
Using AR in Advertising Campaign Drove Results for Stella & Chewy's
Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.
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