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Paid Media Insights


Brainlabs wins Xponential Fitness for media planning agency of record
Boutique fitness franchisor appoints Brainlabs for full-funnel media planning and performance across its portfolio of brands.


Preserving company culture after M&A: A CEO's guide
Learn how to maintain company culture during acquisitions. Exverus founder shares strategies for preserving values, employee engagement, and team cohesion post-merger.


Exverus Wins Media Planning Award for Health/Wellness
Exverus by Brainlabs won the 2026 MediaPost Media Planning & Buying 'Best Health/Wellness Campaign' Award for "Theralogix: Wellness Women Can Trust."


Jack Win named Workplace Culture Leader by ReWorked
Jack Win earns a 2026 Reworked IMPACT Award honorable mention for building an inclusive, people-first workplace culture at Exverus by Brainlabs.


Anna Elema wins CampaignUS Media Planner of the Year Award
CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."


How to prevent burnout: As seen in Inc.
How to prevent burnout at work: C-suite leaders share top habits — ruthless prioritization, goal management, and building a culture that celebrates wins.


"Speak up": 6 Q&As w/a Scaling Media Agency Exec
In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c


Exverus hires Christie Wasloski, Media Director, Premier Nutrition
Exverus hires Christie Wasloski as Group Media Director on the Premier Nutrition Company account.


Exverus: 2x CampaignUS Agency of the Year Finalist 2026
Exverus Media Director Anna Elema and her team are finalists for Campaign US Agency of the Year 2026 in two categories, recognized for media planning excellence.


Exverus wins Best Campaign by Independent Agency at Festival of Media Awards 2025
Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.


The Media Agency Mindset: Exverus' secrets of success
A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.


Exverus wins Club Pilates brand campaign
Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.


Exverus wins OMMA for Best Mobile Marketing Campaign 2025
Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.


Exverus hires Josh Edelman, VP of Analytics
Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.


Exverus named media agency of record for Habit Burger & Grill
Exverus named media agency of record for Habit Burger & Grill.


Exverus by Brainlabs on Inc. 5000 List in 2025
With 3-year revenue growth of 73.5%, 2025 marks Exverus by Brainlabs' third time on the Inc. 5000 list.


Exverus Media acquired by Brainlabs
Exverus Media joining Brainlabs will establish a new standard for independent media agencies in the 21st century.


Exverus, SeenThis launch Social Reach ad format on open web
Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.


Exverus Wins Best Retail Media Campaign at Festival of Media 2024
Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.


Exverus wins Best Alcoholic Beverage Marketing Award 2024
Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.
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