Jack Win named Workplace Culture Leader by ReWorked
- 4 days ago
- 3 min read
Exverus' Cofounder & Head of Operations was given Honorable Mention for outstanding culture-building in the 2026 IMPACT Awards.
4 Key Takeaways
Workplace culture that actually works is built through sustained, deliberate systems — not one-off initiatives or performative programs.
Exverus by Brainlabs maintains 80% women or POC in leadership, demonstrating that inclusion at the top is a strategic choice, not a byproduct.
Responsible AI adoption means building understanding and integrating tools into real workflows — not just writing a policy and walking away.
Values-driven leadership that extends beyond the office — like Jack's work with the Asian Hustle Network — is what separates culture as a talking point from culture as a practice.
Good workplace culture is easy to describe. It's much harder to build — and even harder to sustain as a company grows, goes remote, and operates across a distributed team. That's exactly what makes this recognition meaningful.
Jack Win, Co-founder and Head of Operations at Exverus by Brainlabs, has been named an honorable mention finalist for the 2026 Reworked IMPACT Award in the Workplace Culture Leader of the Year category.
What is the ReWorked workplace culture award?
Reworked is one of the leading communities for employee experience professionals, and this year's program — spanning seven categories across workplace culture, technology, employee journey innovation, and vendor excellence — recognized practitioners who didn't just design initiatives. They shipped them, measured them, and improved the experience on the other end.
Jack was evaluated by a judging panel of workplace practitioners and industry specialists led by Reworked Editor-in-Chief Siobhan Fagan. The feedback they offered wasn't the kind of boilerplate praise you'd expect. It was specific, considered, and pointed at something real.
Judges highlighted that Jack has built an environment where employees don't just perform — they stay. High retention and long-tenured staff aren't accidents; they're the outcome of deliberate systems: biannual retreats, a modernized 360-degree feedback process, positive incentive programs, and an open-door leadership style that makes people actually comfortable walking through it.
One judge noted that Jack is a clearly "accessible" executive in a way that's become rare — someone people aren't apprehensive about approaching on a wide range of issues. That kind of psychological safety doesn't happen by default. It's designed.
The panel also called out the intentionality behind Exverus's leadership composition (with 80% of leadership being women or people of color) as well as Jack's responsible approach to AI adoption. Rather than issuing rules and moving on, Jack has integrated AI education directly into workflow through tools like the internal Xavier chatbot and Brainlabs' AI media planning software Cortex. Judges found this particularly striking: most companies either over-restrict AI or ignore it entirely. Jack did neither. He built a culture where AI is understood, used responsibly, and genuinely accelerating what the team can deliver — including making enterprise-grade media planning capabilities accessible to growth-stage brands that otherwise couldn't afford them.
Beyond the agency, Jack's involvement with the Asian Hustle Network — supporting AAPI creatives and entrepreneurs — was noted as an extension of the same values driving his internal culture work. This isn't a leader compartmentalizing "culture" as an HR function. It's someone for whom inclusion and community are the operating system, not a program.
As one judge put it: "Nothing feels performative. It feels like steady choices over time that put people first and let the results follow."
That's the Exverus way.
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