Paid Media Insights

Before you cut your digital ad agency to save budget, weigh the hidden costs of in-house buying against what a specialist partner brings.

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

Audio advertising isn't keeping up with listening time. See where smart media buyers are investing in podcasts, radio, video & gaming in 2026.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

GEO doesn't replace paid search; it changes how you plan it. Learn how SEM, GEO, and AI search tools work together in a full-funnel media plan.

Search is nearly two-thirds of U.S. retail media ad spend. Learn five ways to boost your retail media search ROI, from search position to long-tail keywords.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

A brand marketer's programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization.

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

How Exverus helped Premier Protein reinvent social reach — driving 3.3M more video views at half the cost of Meta, plus a 31% Prime Day sales lift.

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.