Paid Media Insights

Most brands measure YouTube wrong. Learn the full-funnel framework, right measurement tools, and real campaign examples that drove growth.

From ROI measurement to UGC strategy, get answers to the most common creator marketing questions brands are asking in 2026.

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Retail media networks can influence your target audience at every step in the purchase journey.

Media buyers are funding platform enshittification — here's how to stop it. 4 actionable strategies to buy smarter and protect the open web.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Here's 5 fresh grocery e-commerce marketing ideas for any kind of brand, not just food or bev!

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.