Paid Media Insights

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.