Paid Media Insights

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Here's 5 fresh grocery e-commerce marketing ideas for any kind of brand, not just food or bev!

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.