Paid Media Insights

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Here's 5 fresh grocery e-commerce marketing ideas for any kind of brand, not just food or bev!

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.