Paid Media Insights

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Learn how your brand can show up in generative AI product recommendations to shoppers.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?