Paid Media Insights

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.