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Paid Media Insights
AI Shopping: LLMs are the funnel
AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.
Paid Search Strategy in the Age of AI Search Tools
GEO doesn't replace paid search; it changes how you plan it. Learn how SEM, GEO, and AI search tools work together in a full-funnel media plan.
AI Improves Digital OOH Media Buying
Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.
Agentic commerce: A guide for brands
Learn how your brand can show up in generative AI product recommendations to shoppers.
How Could Generative AI Transform Media Planning?
AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.
MMM: Marketing Mix Modeling Guide for Brands
Marketing mix modeling shows which channels actually drive growth. Learn how MMM works, how it compares to MTA and incrementality, and which tools to use.
Advertising on Meta: FAQs & Studies
Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.
Hillary Kupferberg on connecting retail media & CTV with sales
Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
Programmatic Bidding: How to Safely Scale Your Ads
What are the types of programmatic bidding exchanges, and how can they be transacted in safely?
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