Rethink your marketing benchmarks for 2025 campaigns
Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.
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Articles
Exverus Staff
Aug 223 min read
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
450
Exverus Staff
Jun 173 min read
Sustainable Advertising: 5 Ways Brands & Agencies Can Help
How brands and agencies can build a more sustainable advertising industry.
160
Exverus Staff
Jun 122 min read
How to Privacy-Proof Your Brand's CTV Advertising Strategy
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
200
Exverus Staff
May 202 min read
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
120
Exverus Staff
Apr 302 min read
Attention Metrics in Advertising
How can attention metrics optimize ad campaigns, and are they worth the cost?
250
Exverus Staff
Apr 113 min read
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
220
Exverus Staff
Mar 293 min read
Personalization in Marketing: Importance & Examples
Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.
170
Exverus Staff
Mar 181 min read
The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.
180
Exverus Staff
Feb 292 min read
How Could Generative AI Transform Media Planning?
Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.
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Exverus Staff
Feb 222 min read
Superior KPIs: Ditch the Tired Marketing Metrics
The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.
300
Exverus Staff
Feb 13 min read
Shoppable CTV Ads: Are Buyers Ready for T-Commerce?
Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.
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Exverus Staff
Dec 11, 20235 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
980
Exverus Staff
Nov 21, 20232 min read
Using AR in Advertising Campaign Drove Results for Stella & Chewy's
Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.
920
Exverus Staff
Nov 15, 20231 min read
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
500
Exverus Staff
Oct 31, 20233 min read
How to Use AI in Ecommerce to Improve Omnichannel Shopping
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.
290
Exverus Staff
Aug 31, 20232 min read
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
200
Exverus Staff
May 19, 20231 min read
Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.
130
Exverus Staff
May 9, 20232 min read
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
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Jack Win
Oct 19, 20212 min read
How Mobile Commerce Builds Brand Loyalty
Build lifelong customer loyalty with three easy mobile commerce techniques.
240
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