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What We Do

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Media Planning & investment strategy

We manage all paid media from strategy to execution, combining brand and performance goals under one scientific brain.

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  • Digital Media

    • All Major Formats + Analytics

  • Linear, Digital and Connected TV

  • Local and National Broadcast

  • Out of Home: Digital & Static

  • Print & Experiential

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Performance Media for sustained growth

When objectives are performance-based, Exverus Prexision manages analytics, conversions and all media deliverables.

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  • E-Commerce (Direct & Retailer-Specific)

    • Amazon, Walmart, Kroger, Instacart, etc.

  • Paid Social Media

    • Meta, TikTok, YouTube, Snap, Pinterest, Reddit, etc.

  • Audio (Spotify, iHeartMedia, podcasts, radio)

  • Programmatic Video, Audio & Display

  • Search Engine Marketing

    • AI LLMs, Google, Bing, Apple Search, etc.

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Custom Data Analytics offerings

Comprehensive data and transparent analytics are a core component of all Exverus client relationships.

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  • Fully Digital Dashboards - Updated Daily

  • Brand Digital + Data Strategy

  • 1st, 2nd, 3rd Party Data Organization

  • Sales and Media Modeling

    • Forecasting, ROAS/ROI (MMM), Competitive Insights

  • Custom Data Solutions

FAQs for CMOs

Why choose an independent media agency over a holding company?

While the holding companies merge into increasingly opaque and profit-driven conglomerates, independent media agencies like Exverus by Brainlabs outpace the competition with: 

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  • Lean team structures that eliminate holding-company bureaucracy

  • Agile, hands-on customer service

  • Custom-built data technology proving accountability for every dollar

 

Not convinced? Habit Burger & Grill left its holding-company agency in favor of Exverus by Brainlabs specifically for the senior-led execution and close collaboration we can provide. ​Hear from the CMO about their decision below.

Is it more cost-efficient to hire a media agency or buy in-house?

In economically uncertain times, it's natural to consider cutting (or avoiding) ties with external partners, but it's precisely those times that you need an experienced, nimble media agency the most. Why? Because media channels are like ingredients, and agencies are professional chefs. Anyone with a Facebook or Google account can run ads – but if they don’t have a deep understanding of:

 

  • your target consumer’s multidirectional purchase journey 

  • your brand’s voice, business challenges, and category positioning

  • how multiple media channels work together for sustained brand and performance

  • why certain campaigns perform better than others

…they might as well throw your money against the wall to see if it sticks.

 

We know we're a little biased, so hear what agency consultant Steve Boehler says below:

How do I choose the right media agency partner?

Before considering hiring any media agency, ask them in the pitch process questions like:

 

  • What specific expertise do you have in our industry or with similar target demographics?

  • Which team members would be dedicated to our account, and what are their backgrounds?

  • How do you stay current with emerging media trends, platforms, and technologies?

  • What proprietary tools, data sources, or technology platforms do you use?

  • What attribution models do you use to track performance across channels?

  • How frequently do you report on campaign performance, and what does that reporting look like?

  • Do you have preferred partnerships that might benefit our campaigns?

  • How transparent are you about media costs, fees, and any rebates you receive?

 

To learn why AdAge named us Small Media Agency of the Year over the competition THREE times, click below. ​

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