Paid Media Insights

The media metrics your team tracks weekly may be misleading. Measure what actually drives growth.

Retail media networks can influence your target audience at every step in the purchase journey.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

What brands need to know about generative engine optimization (GEO) to drive sales, not traffic.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Exverus by Brainlabs planned & executed a giant OOH media campaign to celebrate Habit Burger's new shop at LA's Dodger Stadium.

Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.

Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

We found unmatched engagement and measurability with a Reddit Reminder ad campaign for sports marketing.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Exverus by Brainlabs won the 2026 MediaPost Media Planning & Buying 'Best Health/Wellness Campaign' Award for "Theralogix: Wellness Women Can Trust."

Jack Win earns a 2026 Reworked IMPACT Award honorable mention for building an inclusive, people-first workplace culture at Exverus by Brainlabs.

AI shopping on LLMs like ChatGPT or Claude will soon collapse the customer journey into a single conversation, and brands need a whole new media strategy to own them.

CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."