Paid Media Insights

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

Audio ad spend lags way behind listener time. Here's how brands can close the gap with podcasts, streaming, retail media, and in-game audio in 2026.

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

The media metrics your team tracks weekly may be misleading. Measure what actually drives growth.

Retail media networks can influence your target audience at every step in the purchase journey.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

What brands need to know about generative engine optimization (GEO) to drive sales, not traffic.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Unified commerce isn't optional anymore. Learn how to build seamless shopping experiences that meet consumers across every channel and touchpoint.

Exverus' deep experience with growth-stage CPG brands earned the media business after a competitive pitch.

Boutique fitness franchisor appoints Brainlabs for full-funnel media planning and performance across its portfolio of brands.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Learn how to maintain company culture during acquisitions. Exverus founder shares strategies for preserving values, employee engagement, and team cohesion post-merger.

Exverus by Brainlabs planned & executed a giant OOH media campaign to celebrate Habit Burger's new shop at LA's Dodger Stadium.

Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.

Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.