Paid Media Insights

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.

Exverus by Brainlabs is a finalist for Best Integrated Campaign and Best Campaign by an Independent Agency 2025.

Maximize digital video advertising ROI with 7 strategic tips for FY26. Learn optimal frequency, UGC vs AI, shoppable CTV, and YouTube strategies.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

Retail media networks can influence your target audience at every step in the purchase journey.

Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus' 4-step framework for situation adaptive planning transforms reactive marketing into proactive advantages.

Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Exverus named media agency of record for Habit Burger & Grill.

With 3-year revenue growth of 73.5%, 2025 marks Exverus by Brainlabs' third time on the Inc. 5000 list.