Paid Media Insights

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Retail media networks can influence your target audience at every step in the purchase journey.

What brands need to know about generative engine optimization (GEO) to drive sales, not traffic.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c

Exverus hires Christie Wasloski as Group Media Director on the Premier Nutrition Company account.

Exverus Media Director Anna Elema and her team are finalists for Campaign US Agency of the Year 2026 in two categories, recognized for media planning excellence.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Creator marketing is table-stakes for brand growth in 2025. Learn best practices and FAQs for building partnerships that co-create culture.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.