Articles

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's...

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Honey Stinger media plan shortlisted for Best Independent Agency Campaign and Best Retail Media Campaign at Global Festival of Media Awards

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.

By bringing supplement brand Theralogix to forums where consumers seek health info, Exverus helped spike e-commerce sales in Q4 2024.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2025.

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.