Paid Media Insights

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

Audio advertising isn't keeping up with listening time. See where smart media buyers are investing in podcasts, radio, video & gaming in 2026.

Efficiency alone won't grow your brand. Learn which media metrics actually predict revenue — plus benchmarks, KPIs, and a dual cadence framework.

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

GEO doesn't replace paid search; it changes how you plan it. Learn how SEM, GEO, and AI search tools work together in a full-funnel media plan.

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

Retail media networks can influence your target audience at every step in the purchase journey.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.

Our 2026 "Gotta Habit" ad campaign helped drive incremental sales for Habit Burger & Grill fast casual restaurants.

Longer paid media campaigns outperform short bursts. See the data on why 12-month plans beat 6-month blitzes for real performance marketing ROI.

From Super Bowl bursts to World Cup flights, a strong tentpole media plan phases budget, sets objectives, and matches channels to the moment.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Build customer retention strategies into your paid media plans from the outset to build customer lifetime value.

Back-to-school media planning isn't just a kids' category. Get FAQs on timing, budget allocation, and channel mix for BTS campaigns that convert.

Exverus, Optimism BH, and SonderCo launch Habit & Co., a chef residency series for Habit Burger & Grill, starring Jet Tila.

In 2026, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Boutique fitness franchisor appoints Brainlabs for full-funnel media planning and performance across its portfolio of brands.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.