Media planning is a marathon, not a sprint
Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies
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Articles
Exverus Staff
Nov 133 min read
4 CTV Advertising Trends to Watch in 2025
CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.
150
Exverus Staff
Nov 45 min read
Rethink your marketing benchmarks for 2025 campaigns
Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.
70
Exverus Staff
Oct 213 min read
How to Fix Your Video Marketing Campaigns for 2025
Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.
120
Exverus Staff
Oct 112 min read
Exverus wins Best Alcoholic Beverage Marketing Award 2024
Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.
170
Exverus Staff
Oct 93 min read
Sports Podcasts: An Advertising Homerun
Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.
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Exverus Staff
Sep 303 min read
Music, Sports, AR: How do Snapchat ads work?
Learn the newest creative innovations and tips for your next Snapchat ads campaign.
200
Exverus Staff
Sep 252 min read
Exverus & Theralogix campaign builds access to women's health info
Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.
100
Exverus Staff
Sep 174 min read
How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.
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Exverus Staff
Sep 131 min read
Exverus Media Hires Vanessa Pinzon, Nick Perez, Joe Traynor
The new assoc. media directors & e-commerce expert join Exverus Media from larger agencies.
150
Exverus Staff
Sep 113 min read
Programmatic DOOH: OOH media with programmatic advantages
Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.
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Exverus Staff
Sep 34 min read
DV360: What top brands know about Google's DSP
Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.
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Exverus Staff
Aug 294 min read
Click and mortar retail: In-store is back in style
How brands can cash in on click and mortar retail, enticing shoppers in-store and online.
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Exverus Staff
Aug 223 min read
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
450
Exverus Staff
Aug 192 min read
Exverus & Voodoo Ranger Win Media Plan of the Year 2024
Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.
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Exverus Staff
Aug 191 min read
Exverus, Stella & Chewy's Win Media Plan of the Year 2024
Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.
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Exverus Staff
Aug 123 min read
Programmatic Bidding: How to Safely Scale Your Ads
What are the types of programmatic bidding exchanges, and how can they be transacted in safely?
200
Exverus Staff
Jul 302 min read
Exverus is 3x Ad Age Small Agency of the Year
Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.
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Exverus Staff
Jul 232 min read
Exverus Media Wins 3 Major Accounts in H1 2024
The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.
320
Exverus Staff
Jul 223 min read
B2B Advertising in 2024: LinkedIn Thought Leader Ads
LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.
80
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