Paid Media Insights

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Maximize digital video advertising ROI with 7 strategic tips for FY26. Learn optimal frequency, UGC vs AI, shoppable CTV, and YouTube strategies.

Retail media networks can influence your target audience at every step in the purchase journey.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

What brands need to know about generative engine optimization (GEO) to drive sales, not traffic.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2026.

Creator marketing is table-stakes for brand growth in 2025. Learn best practices and FAQs for building partnerships that co-create culture.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.