Paid Media Insights

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

GEO doesn't replace paid search; it changes how you plan it. Learn how SEM, GEO, and AI search tools work together in a full-funnel media plan.

The media metrics your team tracks weekly may be misleading. Measure what actually drives growth.

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

Audio ad spend lags way behind listener time. Here's how brands can close the gap with podcasts, streaming, retail media, and in-game audio in 2026.

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

Retail media networks can influence your target audience at every step in the purchase journey.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

From Super Bowl bursts to World Cup flights, a strong tentpole media plan phases budget, sets objectives, and matches channels to the moment.

Build customer retention strategies into your paid media plans from the outset to build customer lifetime value.

Back-to-school media planning isn't just a kids' category. Get FAQs on timing, budget allocation, and channel mix for BTS campaigns that convert.

Exverus, Optimism BH, and SonderCo launch Habit & Co., a chef residency series for Habit Burger & Grill, starring Jet Tila.

In 2026, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Boutique fitness franchisor appoints Brainlabs for full-funnel media planning and performance across its portfolio of brands.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.