Paid Media Insights

Retail media networks can influence your target audience at every step in the purchase journey.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

What brands need to know about generative engine optimization (GEO) to drive sales, not traffic.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

Exverus & Barrett Hofherr launch Habit Burger's "Fresh Like That" brand campaign across CTV, digital, and OOH — proving fast casual can still stand out from the crowd.

How to prevent burnout at work: C-suite leaders share top habits — ruthless prioritization, goal management, and building a culture that celebrates wins.

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Media buyers are funding platform enshittification — here's how to stop it. 4 actionable strategies to buy smarter and protect the open web.

In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c

Exverus hires Christie Wasloski as Group Media Director on the Premier Nutrition Company account.

Exverus Media Director Anna Elema and her team are finalists for Campaign US Agency of the Year 2026 in two categories, recognized for media planning excellence.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.