Paid Media Insights

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.