Paid Media Insights

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

How brands and agencies can build a more sustainable advertising industry.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

How can attention metrics optimize ad campaigns, and are they worth the cost?