Sep 28, 20211 minConsumer Consciousness Grows - Is Your Brand Growing With It?The pandemic has changed consumer awareness of brand commitment to sustainability and environmental impact. What was once a nice-to-have...
Sep 21, 20211 minThe Death of Cookies is a Call for Real PersonalizationThere is more demand for personalization from consumers. Also, they have made it clear that cookie-based advertising is undesirable. So...
Sep 14, 20212 minUS Consumers Can’t Quit A Long Neglected TechnologyThe future of advertising? QR codes. And it’s about time. The pandemic brought on a newfound appreciation for the functionality of QR...
