Articles

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

Melanie Mogey will supervise media planning and buying on the Dymatize account.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Retail media networks can influence your target audience at every step in the purchase journey.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!

Chris Cheever joins the Exverus Media team as Paid Social Media Manager working across all client projects.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.

Exverus' 53% growth YoY, campaign customization, and smart use of AI earn the title Breakthrough Media Agency of the Year by Adweek.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

Cinematic, trailer-style ads play in theaters where the craft IPAs are poured.

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.

The agency & VP Tasha Day are both shortlisted for Campaign's US Media Agency of the Year awards.

As we celebrate a decade in business, we reflect on industry changes.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.