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Paid Media Insights
Multicultural media buying: 2 perspectives, 6 best practices
In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.
Exverus, SeenThis launch Social Reach ad format on open web
Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.
The Chosen: Times Square Takeover
Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.
Advertising on Meta: FAQs & Studies
Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.
Theralogix enters the Reddit chat
Reddit brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search.
Ad-supported streaming services: Worth a buy?
A growing number of Americans are choosing ad-supported streaming services over subscription models.
Hillary Kupferberg on connecting retail media & CTV with sales
Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.
5 things brands get wrong about IMC: Integrated marketing communications
Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.
Exverus Wins Best Retail Media Campaign at Festival of Media 2024
Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.
Case study: media planning is a marathon, not a sprint
Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies
Exverus wins Best Alcoholic Beverage Marketing Award 2024
Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.
Sports Podcasts: An Advertising Homerun
Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.
Music, Sports, AR: How do Snapchat ads work?
Learn the newest creative innovations and tips for your next Snapchat ads campaign.
Exverus & Theralogix campaign builds access to women's health info
Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.
How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.
DV360: What top brands know about Google's DSP
Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.
Click and mortar retail: In-store is back in style
How brands can cash in on click and mortar retail, enticing shoppers in-store and online.
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
Exverus & Voodoo Ranger Win Media Plan of the Year 2024
Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.
Exverus, Stella & Chewy's Win Media Plan of the Year 2024
Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.
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