Exverus x Premier Protein wins WARC Effectiveness Award

Media agency recognized by annual WARC Effectiveness Awards for ingenious e-commerce advertising campaign in 2024

(MAY 23, 2024) LOS ANGELES -- Exverus Media's 'Premier Nutrition: Winning Prime Day' campaign is the proud winner of a Silver WARC Effectiveness Award, presented in association with Cannes LIONS, for Best Path to Purchase North America 2024. The campaign demonstrated ingenious tactics for successfully bridging social media with e-commerce, making Premier Protein shakes one of the top-selling items on Amazon during its October 23 Prime Day event.

What is a WARC Effectiveness Award?

The North America WARC Effectiveness Award for Best Path to Purchase "recognises how brands have used omnichannel strategies to optimise the customer journey across the funnel. The judges reward activity that has driven businesses forward through a successful orchestration of e-commerce, social commerce, and physical channels."

The campaign challenge:

Amazon Prime Days are always sales-driving events, but outperforming the heavy competition there required thinking along the entire purchase path.

Instead of just loading up on targeted ads on Amazon, we took a risk by meeting our target consumers where they are (largely, social media) - something extremely rare and perhaps never done before in this way.

The winning strategy:

On TikTok and Instagram, we served up the kind of influencer content our target enjoys to create awareness; nurtured consideration and urgency with TikTok’s timer features; and attached shoppable links from the social videos directly to the Amazon product pages with excellent deals to follow through with purchase.

The future of omnichannel marketing success lies in seamlessly guiding a potential consumer from wherever they naturally gravitate toward a purchase with a single click.

The results:

Premier Protein Shakes were the #1 item sold on Amazon across ALL products and categories during Prime Day! 

This exceptional achievement garnered widespread attention in leading national press outlets like CNBC, Rolling Stone, Retail Dive, and The Messenger, among others, resulting in millions of press impressions. 

Total New-To-Brand Customer Revenue also soared, showing a remarkable +56% growth compared to past Prime Days - these were new customers. Additionally, Total Brand Engagements experienced a substantial +47% surge over prior Prime Days. 

We exceeded the results of every brand in North America by reimagining the social media and e-commerce playbook for a new age.

About Exverus by Brainlabs

Founded in 2014, Exverus is a global, independent media agency growing brands through full-funnel media planning & buying, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine brand and performance under one scientific brain to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus (acquired by Brainlabs in 2025) is dedicated to transparency and long-term client trust. Follow us on LinkedIn, Instagram, and YouTube.