Paid Media Insights

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

Audio advertising isn't keeping up with listening time. See where smart media buyers are investing in podcasts, radio, video & gaming in 2026.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Build customer retention strategies into your paid media plans from the outset to build customer lifetime value.

Back-to-school media planning isn't just a kids' category. Get FAQs on timing, budget allocation, and channel mix for BTS campaigns that convert.

Search is nearly two-thirds of U.S. retail media ad spend. Learn five ways to boost your retail media search ROI, from search position to long-tail keywords.

Unified commerce connects retail media, social, search and in-store into one path to purchase. Learn six steps to build one, plus a real campaign example.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Retail media networks can influence your target audience at every step in the purchase journey.

Brand discovery for Gen Z increasingly happens on social media first. See the data, plus five ways to build demand before consumers ever search.

Here's 5 fresh grocery e-commerce marketing ideas for any kind of brand, not just food or bev!