Paid Media Insights

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Media buyers are funding platform enshittification — here's how to stop it. 4 actionable strategies to buy smarter and protect the open web.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Creator marketing is table-stakes for brand growth in 2025. Learn best practices and FAQs for building partnerships that co-create culture.

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

Reddit brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.