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Paid Media Insights


Exverus by Brainlabs Wins 2026 MediaPost OMMA for "Gotta Habit" Campaign
Exverus by Brainlabs won a 2026 MediaPost OMMA in the Best QSR/Fast Casual Campaign category for Habit's "Gotta Habit Meal Deals", which contributed to 7% system sales growth in a down market.


Indie agency + Indie show = Box office smash
Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.


Habit & Co.: Exverus runs massive chef residency media strategy
Exverus, Optimism BH, and SonderCo launch Habit & Co., a chef residency series for Habit Burger & Grill, starring Jet Tila.


Exverus x Premier Protein: Reinventing Social Reach
How Exverus helped Premier Protein reinvent social reach — driving 3.3M more video views at half the cost of Meta, plus a 31% Prime Day sales lift.


Habit Burger & Grill x LA Dodgers Media Campaign by Exverus
Exverus by Brainlabs planned & executed a giant OOH media campaign to celebrate Habit Burger's new shop at LA's Dodger Stadium.


PBC's Reddit Reminder Ad campaign tripled Meta's CTR lift
We found unmatched engagement and measurability with a Reddit Reminder ad campaign for sports marketing.


A video marketing strategy for beverage brands w/ examples
Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.


Exverus, SeenThis launch Social Reach ad format on open web
Exverus and SeenThis launch Social Reach, bringing vertical social video ads to the open web through PubMatic’s premium supply. Premier Protein is the first brand to run it.


Exverus & Optimism BH launch Habit "Fresh Like That" brand campaign
Exverus & Barrett Hofherr launch Habit Burger's "Fresh Like That" brand campaign across CTV, digital, and OOH — proving fast casual can still stand out from the crowd.


Exverus wins Club Pilates brand campaign
Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.


Exverus wins OMMA for Best Mobile Marketing Campaign 2025
Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.


Premier Protein Partners with Milk Bar for Free Power Hour Protein Menu
Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.
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