Exverus wins Best Campaign by Independent Agency at Festival of Media Awards 2025
- Exverus Staff
- 7 hours ago
- 2 min read
Exverus by Brainlabs was awarded Gold for The Chosen: Indie Streams to Big Screens full-funnel media campaign.
DECEMBER 12, 2025 -- Independent media planning and buying agency Exverus by Brainlabs has been awarded Gold for Best Campaign by an Independent Agency at the 2025 Festival of Media: North America Awards for The Chosen: Indie Streams to Big Screens.
Led by Exverus VP of Media Planning & Strategy Tasha Day and Media Director Anna Elema, the planning and performance marketing teams behind the campaign engineered an entirely new model for the entertainment industry by turning a small, indie TV show into a $50MM smash at the box office globally.
We took over Times Square in NYC with giant DOOH featuring promo shots by Vogue photographer Annie Leibovitz. We leveraged community power, interactive digital units, and appeared on tentpole TV events to drive theater ticket sales. As a result, we lifted Aided Awareness by 4.6x the Entertainment category benchmark, sold 6.1MM tickets globally, and generated over $50MM in box office revenue, charting in the Top 3 among big-studio blockbusters.
Watch the official campaign case video below:
"It's exciting to be part of this unconventional way of bringing entertainment and content to people. I do think it very much could be the way of the future. It's shifting from traditional studios to making it about what the fans want, and they're showing (or they're proving) that they want it by investing in it."
--Tasha Day, VP of Media Planning, Exverus by Brainlabs
Festival of Media: North American Awards (FOMNA) was launched in 2017 and has significantly grown every year since. It recognizes, benchmarks and amplifies the best of the best media work from North America and Canada. The jury, featuring industry leaders from Google, The Coca-Cola Company, Meta, PepsiCo, Amazon, Microsoft, Mars, L’Oréal, and Audible, convened for the final round of judging to determine this year’s winners. The awards were announced live on Thursday, December 11th, 2025 in New York. See the full list of winners here.
About Exverus by Brainlabs:
Founded in 2014, Exverus by Brainlabs is a global, independent media agency growing brands through full-funnel media planning & buying, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine brand and performance under one scientific brain to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus by Brainlabs is dedicated to transparency and long-term client trust. Learn more at exverus.com.
Wonder what we can do for your brand this year? Drop us a line below, and let's talk!