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Paid Media Insights


How Could Generative AI Transform Media Planning?
AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.


Exverus wins Best Campaign by Independent Agency at Festival of Media Awards 2025
Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.


Full-Funnel Media Planning: FAQs & Examples for 2026
Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.


Exverus wins Club Pilates brand campaign
Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.


Exverus wins OMMA for Best Mobile Marketing Campaign 2025
Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.


Retail Media Networks in 2026: Full-Funnel Marketing
Retail media networks can influence your target audience at every step in the purchase journey.


Brand equity: The missing KPI in your media plan
Most marketers know the importance of brand equity. We'll help you convince the CFO.


Exverus' Tasha Day Wins Campaign US Media Buyer/Planner of 2024
Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!
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