Services
One media agency.
Every channel.
Full accountability.
Media Planning & Strategy
DIGITAL MARKETING 📲
All major formats (search, social, display, video, native, and rich media) with full analytics integration across platforms and measurement partners.
TV 📺
Linear, Digital, and Connected TV (CTV). We plan and buy across the full TV ecosystem, from national broadcast to streaming-first campaigns.
BROADCAST 📡
Local and national broadcast buying with market-specific strategies for brands that need geographic precision alongside national reach.
OUT OF HOME 🏙️
Digital and static OOH planned as a connected channel, not an afterthought. We integrate OOH into full-funnel attribution where measurement allows.
EXPERIENTIAL 🎪
For brands where live and experiential activations touch the customer journey, we plan and buy these alongside digital for full portfolio accountability.
AUDIO 🎧
Spotify, iHeartMedia, podcasts, and radio. Audio reaches consumers in lean-back moments other channels can't access, and remains underpriced relative to its attention quality.
"When it comes to advertising, focusing too closely on short-term gains is like day trading; the quick returns might grab headlines, but they usually lack staying power. Sustainable business growth requires pairing performance with brand equity, brick by brick."
TALIA ARNOLD, MANAGING PARTNER, EXVERUS BY BRAINLABS
MEDIA BUYING
RETAIL MEDIA 🛍️
Amazon, Walmart Connect, Roundel, Kroger, and other retail media networks. We manage DTC and retailer-specific media buys to drive shelf velocity & digital sales simultaneously.
PAID SOCIAL 📸
Meta, TikTok, YouTube, Snap, Pinterest, Reddit - each platform requires distinct creative strategy and audience targeting; we plan them together and optimize them independently.
PROGRAMMATIC 📺
Our in-house programmatic trade desk buys TV, Video, Audio, and Display with hands-on audience targeting, brand safety controls, & real-time monitoring against business outcomes.
SEM & AI SEARCH 🔍
Google, Bing, Apple Search, and now AI LLMs. Search is no longer just keyword bidding; it's the full discovery layer. We're at the forefront of the Search evolution.
DATA ANALYTICS 📈
Most agencies report what's easy to measure. We build systems that reveal what's actually driving revenue, from MMM and brand lift studies to attention metrics and incrementality across every channel.
Media Planning & Strategy
WHAT TO ASK A PROSPECTIVE AGENCY
Before deciding on an agency partner, ask these questions (and more!):
01
INDUSTRY EXPERTISE
What specific experience do you have in our category or with a similar demographic? Ask for examples.
02
YOUR ACTUAL TEAM
Which team members will be dedicated to our account day-to-day? Will senior leaders oversee operations or hand them off to junior staff?
03
STAYING CURRENT
How do you stay current with emerging platforms, AI evolution, and new measurement standards?
04
PROPRIETARY TOOLS
What data sources, tech platforms, or measurement tools do you use that we couldn't access on our own?
05
TRANSPARENCY
How transparent are you about media costs, fees, rebates, and preferred vendor relationships? If an agency hesitates here, that's your answer.
FAQs for CMOs
Why choose an independent media agency over a holding company?
While the holding companies merge into increasingly opaque and profit-driven conglomerates, independent media agencies like Exverus by Brainlabs outpace the competition with:
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Lean team structures that eliminate holding-company bureaucracy
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Agile, hands-on customer service
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Custom-built data technology proving accountability for every dollar
Not convinced? Habit Burger & Grill left its holding-company agency in favor of Exverus by Brainlabs specifically for the senior-led execution and close collaboration we can provide. Hear from the CMO about their decision below.
Is it more cost-efficient to hire a media agency or buy in-house?
In economically uncertain times, it's natural to consider cutting (or avoiding) ties with external partners, but it's precisely those times that you need an experienced, nimble media agency the most. Why? Because media channels are like ingredients, and agencies are professional chefs. Anyone with a Facebook or Google account can run ads – but if they don’t have a deep understanding of:
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your target consumer’s multidirectional purchase journey
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your brand’s voice, business challenges, and category positioning
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how multiple media channels work together for sustained brand and performance
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why certain campaigns perform better than others
…they might as well throw your money against the wall to see if it sticks.
We know we're a little biased, so hear what agency consultant Steve Boehler says below:
How do I choose the right media agency partner?
Before considering hiring any media agency, ask them in the pitch process questions like:
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What specific expertise do you have in our industry or with similar target demographics?
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Which team members would be dedicated to our account, and what are their backgrounds?
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How do you stay current with emerging media trends, platforms, and technologies?
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What attribution models do you use to track performance across channels?
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How frequently do you report on campaign performance, and what does that reporting look like?
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How transparent are you about media costs, fees, and any rebates you receive?
To learn why AdAge named us Small Media Agency of the Year over the competition THREE times, click below.