Paid Media Insights

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

Inside the paid media strategy behind a tentpole night in sports marketing.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.