Paid Media Insights

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

Inside the paid media strategy behind a tentpole night in sports marketing.