Paid Media Insights

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

Inside the paid media strategy behind a tentpole night in sports marketing.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's...

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.