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Articles


Crowdfunding to box office gold: The strategic media planning behind 'The Chosen'
Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's...
7 min read


The Chosen: Times Square Takeover
Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.
2 min read


Ad-supported streaming services: Worth a buy?
A growing number of Americans are choosing ad-supported streaming services over subscription models.
3 min read


4 CTV Advertising Trends to Watch in 2025
CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.
3 min read


DV360: What top brands know about Google's DSP
Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.
4 min read


Exverus Media Wins 3 Major Accounts in H1 2024
The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.
2 min read


CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
4 min read


3 Takeaways from CTV Advertising Days LA 2024
The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.
3 min read


4 Safe data privacy practices for CTV advertising
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
2 min read


Programmatic Audio: A Mic for Your Brand
Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.
3 min read


Programmatic Advertising in 2025: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
6 min read


Live Sports Advertising: A Slam Dunk for Brands
Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.
3 min read


CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
3 min read


Shoppable CTV Ads: Are Buyers Ready for T-Commerce?
Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.
3 min read


Ad-Supported Streaming is On for 2024
For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.
2 min read


Audio Ads: The Rockstars of Media
Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.
3 min read


TikTok Beats Streamers for Under-30 Audience
Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.
2 min read


Amazon Prime Video Plans Ad-Supported Tier
Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.
2 min read
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