Exverus Media Delivers Pacquiao’s Historic Return to PBC
- Exverus Staff
- Jul 17
- 2 min read
Inside the paid media strategy behind a tentpole night in sports marketing
FRIDAY, JULY 18, 2025 (LOS ANGELES) — Legendary Hall-of-Fame boxer Manny “Pacman” Pacquiao historically emerges from retirement and returns to the Premier Boxing Champions (PBC) ring Saturday, July 19, 2025 against challenger Mario Barrios, and media agency of record Exverus Media is behind the promotional campaign.
"We had our work cut out for us on this fight,” says Pinzon. “Pacquiao is such a recognizable name; all we had to do was get the word out of his return, and we knew fans would come running to buy the event.”
But the boxing world has changed since Pacquiao’s retirement in 2021 — fans increasingly gather and share their excitement on TikTok and sports podcasts, while TV viewing is more fractured than ever. Exverus and PBC have been working together since early 2024 to bring exciting matches like Tank vs. Martin and Canelo vs. Berlanga to a new generation of fans everywhere they watch.
So, to expand brand awareness for PBC and sell pay-per-views on Prime Video, the Exverus team (led by Media Director Vanessa Pinzon and Senior Planner Anna Acuna) has been driving a video-first media mix that includes social media, YouTube, Spotify Video ads, and custom partnerships with TMZ and Overtime.
Meanwhile, shoppable CTV ads are running across live sporting events like the MLB and NBA Summer League, while Rich Media branded takeovers provided by Kargo are reaching multicultural audiences on sites like Barstool Sports, Univision, and Telemundo Deportes.
As Pacquiao said last month at a media workout in Los Angeles, "This fight is very important to me because it’s history. I believe I’d be the first Hall of Famer to win another world title, and I’d also break my own record as the oldest welterweight world champion.”
The event is available for purchase on Prime Video and fans will have continued access to the telecast through traditional cable and satellite outlets and PPV.com.
About Exverus Media
Founded in 2014, Exverus is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Learn more at exverus.com.
About Premier Boxing Champions
Launched in 2015, Premier Boxing Champions (PBC) is a live boxing television series that features the greatest array of boxing talent in all weight divisions, with fighters representing over 22 countries including the United States and Mexico. From former Olympians to Unified World Champions, the series features consistent quality programming where the best fight the best in thrilling, high-stakes matchups. Dedicated to delivering the highest quality product in the sport, PBC has consistently dominated the Boxing world with championship fights and spectacular events and has established itself as a powerhouse in the world of combat sports. For more details, visit premierboxingchampions.com.
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