Paid Media Insights

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Inside the paid media strategy behind a tentpole night in sports marketing.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.