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AI Shopping: LLMs are the funnel

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

A woman in red top, wearing headphones, gaming on a curved monitor in a dimly lit room. Keyboard glows red, screen shows space theme.

Audio advertising: Most brands are missing out

Audio advertising isn't keeping up with listening time. See where smart media buyers are investing in podcasts, radio, video & gaming in 2026.

MEDIA BUYING

Nighttime football teams line up at the scrimmage, maroon vs red and white, with referee and Exverus watermark in the background.

Media's role in brand positioning

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

MEDIA PLANNING

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Ad-supported streaming services: Worth a buy?

A growing number of Americans are choosing ad-supported streaming services over subscription models.

MEDIA BUYING

What is programmatic advertising? A guide for brand marketers

A brand marketer's programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization.

MEDIA BUYING

Men present to seated group in modern office. Graph on screen shows YTD growth. Room has floral wallpaper, relaxed atmosphere.

CTV Media Buying for Growth-Stage Brands

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

MEDIA BUYING

Girl smiling, wearing headphones, sitting cross-legged on blue sofa, holding phone. Text: Audio Ads 101: A Guide for Marketers & Media Buyers.

Audio Ads 101: The Rockstars of Media

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

MEDIA BUYING

Cyclist with backpack viewed from behind, on a path with people. Nearby ad shows a blue scooter with "TRY THIS" text. Trees and lampposts line the path.

AI Improves Digital OOH Media Buying

Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.

Times Square at night, illuminated by colorful billboards advertising shows and brands. Busy street with crowds and lit-up skyscrapers.

Programmatic DOOH Media: Trends, measurement, & examples

Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.

MEDIA BUYING

Young woman smiling at a marketing event. Text: "Full-funnel video marketing for beverage brands. Case study & examples." Logos for MediaPost and exverus.

A video marketing strategy for beverage brands w/ examples

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

CAMPAIGNS