Paid Media Insights

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Audio ad spend lags way behind listener time. Here's how brands can close the gap with podcasts, streaming, retail media, and in-game audio in 2026.

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.

Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Most brands measure YouTube wrong. Learn the full-funnel framework, right measurement tools, and real campaign examples that drove growth.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Inside the paid media strategy behind a tentpole night in sports marketing.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.