Articles

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.