Exverus hires Josh Edelman, VP of Analytics

All photos courtesy of Exverus Media

AUGUST 8, 2025 (LOS ANGELES, CA) -- Exverus by Brainlabs has hired Josh Edelman to the newly created role of VP of Analytics to help develop more proprietary measurement offerings for growth-stage brands. These kinds of bespoke, whole-picture data capabilities are becoming more in-demand from clients but were previously reserved for larger holding companies.

Previously in a similar role at Giant Spoon, Edelman brings deep expertise in building custom analytics models for media agencies and working with Keen Decision Systems and other marketing mix modeling (MMM) tools. 

"While many agencies emphasize analytics in their messaging, Exverus actually delivers on transparent, actionable data and measurement at every stage of the client journey", says Edelman. "I'm grateful to join this outstanding leadership team."

Thanks to MediaPost, CampaignUS, and Digiday for featuring Josh's new-hire announcement!

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Exverus also hired Maria Camila Grillo Quevedo as a Programmatic Advertising planner/buyer to work remotely from Bogota, Colombia. Camila will join our award-winning, in-house programmatic trade desk led by Sean Edwards and Lexi Semanskee on all clients.

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Finally, we've brought on Clara Barsoom as a Paid Search & Social Manager to support the performance team for our largest client, Premier Protein and Dymatize. As consumer behaviors evolve and media channels blend together into increasingly immediate paths to purchase, Clara's multi-pronged expertise will help the brands sustain growth long-term.

Please direct all press queries to michelle.andrade@exverus.com.

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