Paid Media Insights

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

How can attention metrics optimize ad campaigns, and are they worth the cost?

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.