Paid Media Insights

Learn what brand lift studies cost, how many survey responses you need, how to measure ad exposure across channels, and how to tie results to growth.

Unified commerce connects retail media, social, search and in-store into one path to purchase. Learn six steps to build one, plus a real campaign example.

Before you cut your digital ad agency to save budget, weigh the hidden costs of in-house buying against what a specialist partner brings.

Efficiency alone won't grow your brand. Learn which media metrics actually predict revenue — plus benchmarks, KPIs, and a dual cadence framework.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Marketing mix modeling shows which channels actually drive growth. Learn how MMM works, how it compares to MTA and incrementality, and which tools to use.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.