Paid Media Insights

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Learn how your brand can show up in generative AI product recommendations to shoppers.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

In an era of constant change, the trends that you were using to guide your company’s digital marketing strategy may now be unraveling....

Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and...