Paid Media Insights

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Learn how your brand can show up in generative AI product recommendations to shoppers.

What brands need to know about generative engine optimization (GEO) to drive sales, not traffic.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

In an era of constant change, the trends that you were using to guide your company’s digital marketing strategy may now be unraveling....

Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and work best together, today we will highlight areas where paid search has the upper hand. SEM Is Intent-Based Social media is full of articles, pictures, and videos that cover all of a consumer’s interests. But in paid search, customers don’t typically find you unless they’re searching for you or something you offer. This means that traffic comin