Exverus Media acquired by Brainlabs

Together, we're building the new gold standard for independent media agencies

(L to R): Brainlabs CEO Daniel Gilbert, Exverus Executive Director Bill Durrant, Exverus Managing Partner Talia Arnold, Exverus Head of Operations Jack Win

JULY 22, 2025 - In a time when the advertising industry is consolidating and digitally transforming, a fresh partnership has emerged to meet the moment. Today, we enthusiastically announce that Brainlabs has acquired Exverus Media, redefining the modern media agency. Under the Brainlabs umbrella, Exverus will be able to expand our work providing full-funnel media planning and buying strategies, now with added technological capabilities and a global team of 1,000+ professionals behind us.

Why this acquisition matters for our industry

"The future of media isn't about choosing between digital or traditional channels - Real Intelligence is about mastering both to create real results," said Daniel Gilbert, Founder and CEO of Brainlabs.

Today's brands need partners who can masterfully orchestrate cohesive campaigns across every screen and surface. The fragmented approach of working with multiple specialists simply doesn't deliver the breakthrough results brands demand.

“Exverus has built its reputation on transforming how brands approach media,” said Bill Durrant, Co-founder of Exverus Media. “The real magic happens when you can seamlessly orchestrate across media channels—TV, retail media, programmatic, and social—while measuring impact in real time. 

“We chose to join Brainlabs because they’re a like-minded, founder-led, independent agency with a sharp focus on results. Their strong U.S. presence and global capabilities will give our clients access to new products, technology, and scale, while retaining the innovative spirit that drives our approach to cross-channel measurement.

This is an exciting moment for our clients, who will continue to work with the same Exverus team, now backed by the scale and expertise of a larger independent agency. I’m looking forward to continuing in my role, alongside the rest of the Exverus team, as part of Brainlabs.”

While the big holding companies merge into increasingly opaque, hard-to-steer conglomerates, Exverus by Brainlabs will remain nimble and independent, prioritizing white-glove customer service and transparency above all.

Expanding our capabilities and reach

Still headquartered in Los Angeles, Exverus will establish a West Coast arm of Brainlabs' U.S. presence to complement the existing East Coast and Midwestern operations. We'll gain access to the global-scale, proprietary Cortex AI platform and additional services to our offerings like creative, SEO, CRO, influencer marketing, and more.

Together, we can now serve as a true single agency of record, seamlessly connecting brand strategy to performance across all media platforms. This integrated approach enables us to maximize return on ad spend while reducing the complexity that comes from managing multiple agency relationships.

What this means for our clients

For our existing clients, this acquisition unlocks new capabilities in traditional media, enhanced creative strategy, and deeper full-funnel expertise. For now, client teams remain structured as-is, and brands will work with the same points of contact for daily operations.

"What excites me most about this partnership is how it amplifies everything we've built at Exverus," said Talia Arnold, Managing Director at Exverus Media. "Our clients will continue to work with the same passionate team they know and trust, but now with access to capabilities that will take their media performance to the next level.

This partnership represents the evolution of what modern media agencies can achieve when data, technology, and human insight work in perfect harmony."

This is just the beginning. Stay tuned as we continue to push the boundaries of what an independent media agency can achieve.

Direct all press inquiries to michelle.andrade@exverus.com.