Paid Media Insights

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

Maximize digital video advertising ROI with 7 strategic tips for FY26. Learn optimal frequency, UGC vs AI, shoppable CTV, and YouTube strategies.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Exverus named media agency of record for Habit Burger & Grill.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning in 2025.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Exverus Media joining Brainlabs will establish a new standard for independent media agencies in the 21st century.

Learn how your brand can show up in generative AI product recommendations to shoppers.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.