Paid Media Insights

AI shopping on LLMs like ChatGPT or Claude will soon collapse the customer journey into a single conversation, and brands need a whole new media strategy to own them.

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Learn how your brand can show up in generative AI product recommendations to shoppers.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Exverus named media agency of record for Habit Burger & Grill.

Exverus Media joining Brainlabs will establish a new standard for independent media agencies in the 21st century.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

What brands need to know about generative engine optimization (GEO) to drive sales, not traffic.