Exverus named media agency of record for Habit Burger & Grill

Habit Burger & Grill takes direct aim at competitors in Los Angeles with OOH media bought by Exverus

August 13, 2025 (LOS ANGELES, CA) -- Exverus by Brainlabs has been named media agency of record for Habit Burger & Grill, a popular “better burger” chain headquartered here in Southern California and looking to expand nationwide. The brand previously worked with Connect, a Publicis Groupe media agency affiliated with Spark Foundry. 

“We were looking for something quite bespoke,” Jack Hinchcliffe, chief marketing officer of The Habit, told ADWEEK. "One of the things that was important for us was appointing a West Coast agency. Outside California, it really is an awareness challenge. Within California…it’s really about staying top of mind and continuing to drive that unprompted brand awareness."

Media Director Georgia Schreiner (2023 AdAge Media Planner of the Year) will oversee media planning, buying, and strategy for Habit Burger & Grill; she also oversees the Theralogix supplements account.

“It’s so easy for consumers to just see another burger chain out there and not really understand what the brand stands for,” Schreiner told ADWEEK. “How do we make consumers understand that as well? And how do we do that through things that we know consumers love and make them feel connected to a brand?”

Read more about the partnership and the first campaign together in ADWEEK!

About Exverus

Founded in 2014, Exverus by Brainlabs is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus by Brainlabs is dedicated to transparency and long-term client trust. Learn more at exverus.com.

About Habit Burger & Grill

Born in sunny Southern California in 1969, Habit Burger & Grill is known for Charburgers cooked-to-order over an open flame. But the menu extends far beyond burgers—it’s a celebration of Californian-inspired flavors. Alongside the brand's signature Charburgers is a meaningful array of handcrafted sandwiches, crisp salads, and creamy shakes, ensuring there's something for everyone. Habit Burger & Grill has earned notable recognition, with its Double Char being ranked #1 by USA Today 10Best, its Tempura Green Beans also reaching a #1 rank in USA Today 10Best, the brand being named Best Fast Casual Restaurant, and its Chicken Club recognized as the best grilled chicken sandwich by The Daily Meal. The brand was also featured in Newsweek’s “America’s Favorite Restaurant Chains 2023” and included in Thrillist’s roundup of “Underrated Burger Chains that Need to be in Every State!” Habit Burger & Grill has since grown to over 385 restaurants across 14 states and internationally—continuing to serve up bold fresh flavors, made-to-order. Learn more at habitburger.com.