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Paid Media Insights


Audio advertising: Most brands are missing out
Audio advertising isn't keeping up with listening time. See where smart media buyers are investing in podcasts, radio, video & gaming in 2026.


Exverus x Premier Protein: Reinventing Social Reach
How Exverus helped Premier Protein reinvent social reach — driving 3.3M more video views at half the cost of Meta, plus a 31% Prime Day sales lift.


Habit Burger & Grill x LA Dodgers Media Campaign by Exverus
Exverus by Brainlabs planned & executed a giant OOH media campaign to celebrate Habit Burger's new shop at LA's Dodger Stadium.


A video marketing strategy for beverage brands w/ examples
Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.


YouTube video marketing: Measurement & Examples
Most brands measure YouTube wrong. Learn the full-funnel framework, right measurement tools, and real campaign examples that drove growth.


Exverus & Optimism BH launch Habit "Fresh Like That" brand campaign
Exverus & Barrett Hofherr launch Habit Burger's "Fresh Like That" brand campaign across CTV, digital, and OOH — proving fast casual can still stand out from the crowd.


Exverus wins OMMA for Best Mobile Marketing Campaign 2025
Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.


How to run YouTube podcast ads effectively
YouTube podcast channels are wildly popular, so how can brands advertise there effectively?


Exverus named media agency of record for Habit Burger & Grill
Exverus named media agency of record for Habit Burger & Grill.
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