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Woman in plaid shirt holding a bell pepper, smiling in a kitchen studio. Camera on tripod, blue panel wall, cheerful mood.

Woman in plaid shirt holding a bell pepper, smiling in a kitchen studio. Camera on tripod, blue panel wall, cheerful mood.

YouTube video marketing: Measurement & Examples

Most brands measure YouTube wrong. Learn the full-funnel framework, right measurement tools, and real campaign examples that drove growth.

woman in sunglasses holding chicken sandwich

woman in sunglasses holding chicken sandwich

Exverus & Barrett Hofherr launch "fresh" Habit Burger & Grill brand campaign

Exverus & Barrett Hofherr launch Habit Burger's "Fresh Like That" brand campaign across CTV, digital, and OOH — proving fast casual can still stand out from the crowd.

Christie Wasloski

Christie Wasloski

Exverus hires Christie Wasloski, Media Director, Premier Nutrition

Exverus hires Christie Wasloski as Group Media Director on the Premier Nutrition Company account.

still shots from The Chosen App campaign

still shots from The Chosen App campaign

Exverus wins OMMA for Best Mobile Marketing Campaign 2025

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

woman talking into microphone and laptop

woman talking into microphone and laptop

How to run YouTube podcast ads effectively

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

billboards of Habit Burger and In-N-Out burger

billboards of Habit Burger and In-N-Out burger

Exverus named media agency of record for Habit Burger & Grill

Exverus named media agency of record for Habit Burger & Grill.

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