Habit Burger & Grill x LA Dodgers Media Campaign by Exverus
- 5 days ago
- 2 min read
Habit Burger & Grill has set down roots in Dodger Stadium and transformed an existing Habit location on Sunset Blvd. into "Dodgers x Habit Home Base" — a dedicated fan destination open pre- and post-game. Supporting the whole effort is an iconic DOOH media campaign placed along actual fan game-day routes — meeting people where the energy already is, not interrupting it.
The eye candy is a sweeping mural by celebrated LA artist Ali Gonzalez that makes the partnership feel less like a sponsorship and more like a love letter to the city itself.
Two brands that have spent decades earning deep loyalty in LA are finally sharing the same stage, right as the Dodgers come off of back-to-back championship seasons.
Like many brands in 2026, Habit recognizes that consumers are hungry for in-person, communal experiences, and nothing beats a baseball game for that. It’s part of Habit’s nationwide expansion that aims to be a good neighbor in each new local community they enter.
Media planning, buying, and analysis is led by Exverus by Brainlabs, with creative by OptimismBH and OOH execution by Kevani. Leading the charge at Exverus is Media Director Georgia Schreiner, a 15-year advertising pro and Ad Age Media Planner/Buyer of the Year.
About Habit Restaurants, Inc.
Born in sunny Southern California in 1969, Habit Burger & Grill quickly gained a devoted following for its Charburgers, cooked to order over an open flame. Since then, the menu has grown far beyond burgers, offering a fresh take on Californian-inspired flavors. Guests can choose from a meaningful selection of handcrafted sandwiches, crisp salad bowls topped with hot, chargrilled chicken, and creamy handspun shakes, all made fresh and cooked to order. Habit has earned notable recognition over the years, including its Double Char being ranked #1 twice by USA Today 10Best*, its Tempura Green Beans named the #1 side twice by USA Today 10Best, and the brand itself recognized as the #1 Fast Casual Restaurant by USA Today 10Best.
About Exverus by Brainlabs
Founded in 2014, Exverus is a global, independent media agency growing brands through full-funnel media planning & buying, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine brand and performance under one scientific brain to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus (acquired by Brainlabs in 2025) is dedicated to transparency and long-term client trust. Learn more at exverus.com.
Comments