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Paid Media Insights
Social is the new search: How Gen Z discover brands
Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.
Exverus named media agency of record for Habit Burger & Grill
Exverus named media agency of record for Habit Burger & Grill.
AI Improves Digital OOH Media Buying
Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.
The Chosen: Times Square Takeover
Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.
Programmatic DOOH: OOH media with programmatic advantages
Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.
Alternative Marketing Campaign Ideas & Examples
Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
Experiential Marketing Campaigns: Why Your Brand Needs Them
Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.
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