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Neon-lit New Gardens Cinemas at night with red and purple signs, light trails from passing cars, and coming soon posters.

Alternative marketing campaign ideas & examples

Discover alternative marketing ideas (DOOH, experiential, contests, and cinematic) and how to measure their impact in an omnichannel strategy.

MEDIA PLANNING

Traffic flows on a highway with a mountain backdrop. A billboard shows a baseball and adverts for LA Dodgers and a stadium.

Habit Burger & Grill x LA Dodgers Media Campaign by Exverus

Exverus by Brainlabs planned & executed a giant OOH media campaign to celebrate Habit Burger's new shop at LA's Dodger Stadium.

CAMPAIGNS

Cyclist with backpack viewed from behind, on a path with people. Nearby ad shows a blue scooter with "TRY THIS" text. Trees and lampposts line the path.

AI Improves Digital OOH Media Buying

Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.

Times Square at night, illuminated by colorful billboards advertising shows and brands. Busy street with crowds and lit-up skyscrapers.

Programmatic DOOH Media: Trends, measurement, & examples

Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.

MEDIA BUYING

Gen Z brand discovery: Social is the new search

Brand discovery for Gen Z increasingly happens on social media first. See the data, plus five ways to build demand before consumers ever search.

MEDIA PLANNING

billboards of Habit Burger and In-N-Out burger

Exverus named media agency of record for Habit Burger & Grill

Exverus named media agency of record for Habit Burger & Grill.

CAMPAIGNS

digital billboards featuring The Chosen photos

The Chosen: Times Square Takeover

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

CAMPAIGNS

CTV and DOOH: An Unlikely Power Couple

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

DATA & MEASUREMENT