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Paid Media Insights


Habit Burger & Grill x LA Dodgers Media Campaign by Exverus
Exverus by Brainlabs planned & executed a giant OOH media campaign to celebrate Habit Burger's new shop at LA's Dodger Stadium.


AI Improves Digital OOH Media Buying
Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.


Programmatic DOOH Media: Trends, measurement, & examples
Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.


A video marketing strategy for beverage brands w/ examples
Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.


Exverus & Barrett Hofherr launch "fresh" Habit Burger & Grill brand campaign
Exverus & Barrett Hofherr launch Habit Burger's "Fresh Like That" brand campaign across CTV, digital, and OOH — proving fast casual can still stand out from the crowd.


Social is the new search: How Gen Z discover brands
Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.


Exverus wins Best Campaign by Independent Agency at Festival of Media Awards 2025
Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.


The Chosen: Times Square Takeover
Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.


CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
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