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Paid Media Insights


Exverus by Brainlabs shortlisted for 2025 Festival of Media Awards
Exverus by Brainlabs is a finalist for Best Integrated Campaign and Best Campaign by an Independent Agency 2025.


AI Improves Digital OOH Media Buying
Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.


The Chosen: Times Square Takeover
Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.


Programmatic DOOH: OOH media with programmatic advantages
Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.


Social is the new search: How to create demand now [EXAMPLES]
Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.


CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
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