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Articles
AI Improves Digital OOH Media Buying
Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.
3 min read
The Chosen: Times Square Takeover
Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.
2 min read
Programmatic DOOH: OOH media with programmatic advantages
Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.
3 min read
Social is the new search: How to create demand now [EXAMPLES]
Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.
4 min read
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
3 min read
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