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Paid Media Insights


Indie agency + Indie show = Box office smash
Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.


Habit & Co.: Exverus executes chef residency media strategy
Exverus, Optimism BH, and SonderCo launch Habit & Co., a chef residency series for Habit Burger & Grill, starring Jet Tila.


Habit Burger & Grill x LA Dodgers Media Campaign by Exverus
Exverus by Brainlabs planned & executed a giant OOH media campaign to celebrate Habit Burger's new shop at LA's Dodger Stadium.


AI Improves Digital OOH Media Buying
Get smarter targeting, real-time creative adjustments, & improved measurement thanks to AI-powered Digital OOH media buying.


Programmatic DOOH Media: Trends, measurement, & examples
Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.


A video marketing strategy for beverage brands w/ examples
Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.


Exverus & Barrett Hofherr launch "fresh" Habit Burger & Grill brand campaign
Exverus & Barrett Hofherr launch Habit Burger's "Fresh Like That" brand campaign across CTV, digital, and OOH — proving fast casual can still stand out from the crowd.


Social is the new search: How Gen Z discover brands
Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.


The Chosen: Times Square Takeover
Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.


CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
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