Paid Media Insights

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.

Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.

Exverus named media agency of record for Habit Burger & Grill.

Inside the paid media strategy behind a tentpole night in sports marketing.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Reddit brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search.

Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.