Premier Protein Partners with Milk Bar for Free Power Hour Protein Menu throughout August 2025
- Exverus Staff
- Aug 19
- 2 min read
Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs. The collaboration features protein-infused Blueberry Pancake Super Cookies with nationwide shipping through milkbarstore.com.
Key Facts:
Launch Date: August 2025
Promotion Hours: 3:00pm-4:00pm daily (Power Hour)
Locations: Milk Bar NYC, LA, DC flagship stores + new Chicago location
Delivery Partners: GrubHub, UberEats, DoorDash
Featured Product: Blueberry Pancake Super Cookie
Nationwide Availability: milkbarstore.com shipping
Marketing Support: Exverus by Brainlabs (media agency of record)
Key Personnel: Christina Tosi (Milk Bar Founder), Amy Larek (Premier Protein Senior Director of Marketing)
Full Press Release:
(EMERYVILLE, Calif.) August 1, 2025 -- Premier Protein understands the power of an afternoon sweet treat – but doesn't believe in sacrificing flavor for nutrition. That's why they're collaborating with the iconic team at Milk Bar to deliver protein-packed menu items this August.
That's right, the minds that brought you the viral cereal milk ice cream, birthday cake truffles and compost cookies are now baking with the dependable, yet delicious, Premier Protein to create a decadent Protein Menu all month long.
With support from media agency of record Exverus by Brainlabs, Milk Bar will be hosting a daily Premier Protein Power Hour, right when that afternoon slump hits! During the hours of 3pm – 4pm, fans can get one protein menu item for FREE at participating Milk Bar locations (NYC, LA and DC) and on partner delivery apps (GrubHub, UberEats and DoorDash)., ensuring your midday treat has the power to fuel your journey and keep the party going!
"As a mom, business owner, and eternal dessert lover, I'm always looking for ways to fuel my day without sacrificing deliciousness," said Christina Tosi, founder of Milk Bar. "That's why I'm so excited to team up with Premier Protein on this delightfully unexpected yet truly crave-worthy collaboration, proving you really can have your cake and eat it too."
"At Premier Protein, we believe that a health and wellness journey shouldn't mean compromising flavor. That's why we've partnered with Milk Bar, whose creativity and impressive flavor innovation we've long admired, to bring to life a delicious menu made with some of the most popular products in our portfolio." -- Amy Larek, Senior Director of Marketing
For fans who can't make it to the flagship stores, Blueberry Pancake Super Cookie will also be available at the new Chicago Milk Bar store and online at milkbarstore.com for delivery nationwide.
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