Paid Media Insights

In 2026, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

The media metrics your team tracks weekly may be misleading. Measure what actually drives growth.

Unified commerce isn't optional anymore. Learn how to build seamless shopping experiences that meet consumers across every channel and touchpoint.

Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

From ROI measurement to UGC strategy, get answers to the most common creator marketing questions brands are asking in 2026.

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Retail media networks can influence your target audience at every step in the purchase journey.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.