Paid Media Insights

Choosing a media planning agency? Reviews can top $1M. Check your setup, sharpen your objective, and audit before you brief to find the right partner.

Exverus by Brainlabs won a 2026 MediaPost OMMA in the Best QSR/Fast Casual Campaign category for Habit's "Gotta Habit Meal Deals", which contributed to 7% system sales growth in a down market.

A great media strategist can help marketers allocate budget between customer retention and acquisition for sustained growth.

Before you cut your digital ad agency to save budget, weigh the hidden costs of in-house buying against what a specialist partner brings.

Longer paid media campaigns outperform short bursts. See the data on why 12-month plans beat 6-month blitzes for real performance marketing ROI.

From Super Bowl bursts to World Cup flights, a strong tentpole media plan phases budget, sets objectives, and matches channels to the moment.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

In 2026, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

Unified commerce connects retail media, social, search and in-store into one path to purchase. Learn six steps to build one, plus a real campaign example.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.