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Articles
Crowdfunding to box office gold: The strategic media planning behind 'The Chosen'
Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's...
7 min read
How to overcome seasonality in marketing
5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.
4 min read
Local radio advertising: The multiplier medium
Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.
3 min read
Multicultural media buying: 2 perspectives, 6 best practices
In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.
5 min read
5 things brands get wrong about IMC: Integrated marketing communications
Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.
3 min read
Why media planning is like retirement planning
The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.
1 min read
Case study: media planning is a marathon, not a sprint
Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies
2 min read
4 CTV Advertising Trends to Watch in 2025
CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.
3 min read
Rethink your marketing benchmarks for 2025 campaigns
Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.
5 min read
Exverus wins Best Alcoholic Beverage Marketing Award 2024
Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.
2 min read
Exverus & Theralogix campaign builds access to women's health info
Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.
2 min read
Exverus Media Hires Vanessa Pinzon, Nick Perez, Joe Traynor
The new assoc. media directors & e-commerce expert join Exverus Media from larger agencies.
1 min read
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
3 min read
Exverus & Voodoo Ranger Win Media Plan of the Year 2024
Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.
2 min read
Exverus, Stella & Chewy's Win Media Plan of the Year 2024
Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.
1 min read
Exverus is 3x Ad Age Small Agency of the Year
Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.
2 min read
Exverus Media Wins 3 Major Accounts in H1 2024
The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.
2 min read
How to run YouTube podcast ads effectively
YouTube podcast channels are wildly popular, so how can brands advertise there effectively?
3 min read
CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
4 min read
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
2 min read
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