Paid Media Insights

Longer paid media campaigns outperform short bursts. See the data on why 12-month plans beat 6-month blitzes for real performance marketing ROI.

From Super Bowl bursts to World Cup flights, a strong tentpole media plan phases budget, sets objectives, and matches channels to the moment.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.

In 2026, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."

Retail media networks can influence your target audience at every step in the purchase journey.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.

Exverus named media agency of record for Habit Burger & Grill.

Inside the paid media strategy behind a tentpole night in sports marketing.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.