Paid Media Insights

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Retail media networks can influence your target audience at every step in the purchase journey.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus' 4-step framework for situation adaptive planning transforms reactive marketing into proactive advantages.

Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.

Exverus named media agency of record for Habit Burger & Grill.

Inside the paid media strategy behind a tentpole night in sports marketing.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's...

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.