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Paid Media Insights


Media's role in brand positioning
How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.


Contextual advertising: Examples & KPIs for brands
Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.


Exverus x Premier Protein: Reinventing Social Reach
How Exverus helped Premier Protein reinvent social reach — driving 3.3M more video views at half the cost of Meta, plus a 31% Prime Day sales lift.


Premier Protein Partners with Milk Bar for Free Power Hour Protein Menu
Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.
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