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Articles
AI Improves Digital OOH Media Buying
Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.
3 min read
Digital Audio Advertising: Fastest-Growing Channel of 2025
Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.
3 min read
Why media planning is like retirement planning
The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.
1 min read
Case study: media planning is a marathon, not a sprint
Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies
2 min read
Exverus & Voodoo Ranger Win Media Plan of the Year 2024
Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.
2 min read
Exverus is 3x Ad Age Small Agency of the Year
Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.
2 min read
Exverus Media Wins 3 Major Accounts in H1 2024
The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.
2 min read
How to run YouTube podcast ads effectively
YouTube podcast channels are wildly popular, so how can brands advertise there effectively?
3 min read
Talia Arnold of Exverus Media Named Adweek Media All-Star 2024
Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.
1 min read
Programmatic Advertising in 2025: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
6 min read
Exverus Hires Media Planning Supervisor Melanie Mogey
Melanie Mogey will supervise media planning and buying on the Dymatize account.
1 min read
Retail Media Networks in 2025: Full-Funnel Marketing
Retail media networks can influence your target audience at every step in the purchase journey.
4 min read
Exverus' Tasha Day Wins Campaign US Media Buyer/Planner of 2024
Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!
2 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
5 min read
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
2 min read
Brand Marketers, Avoid the Trap of Short-Termism
How to avoid the marketing trap of short-termism, which hurts your brand in the long run.
3 min read
Adweek | Why Food Brands Should Advertise on YouTube
Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.
1 min read
TikTok Beats Streamers for Under-30 Audience
Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.
2 min read
Achieve Retail and Social Media Symbiosis | Adweek
Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.
1 min read
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
2 min read
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