The prestigious honor goes to one excellent media strategist industry-wide annually.
Exverus Media's VP of Media Strategy Tasha Day has won the prestigious Campaign US title of Media Buyer/Planner of the Year for 2024! The winners were announced at a ceremony in New York City on Wednesday, March 27, 2024.
Tasha describes Leading Lightly: Lower Your Stress, Think with Clarity, and Lead with Ease by Jody Michael as one of her favorite leadership books. As it turns out, she also epitomizes what the book describes as “mental fitness”: the ability to engage constructively and positively in life and work every day, no matter what stressors she encounters.
Day brings [19] years of media planning experience to her current role as VP, managing media strategy and operations across all but one of Exverus’ clients. Her leadership helped pull the agency out of the pandemic and into 145% growth in three years. From Stella & Chewy’s Petfluencer Contest to [winning] Tiger Woods’ TGL Golf, she is able to focus on both the small details and the big-picture ideas.
Stella & Chewy’s Petfluencer Contest was one of the company’s most successful programs ever. Pet owners used Exverus’ location data technology 269% over projections, while boosted influencer posts resulted in four times the landing page traffic. Day’s use of data-enriched storytelling allowed consumers to feel seen, which was crucial to the smooth rollout of media plans.
Watch Tasha talk more about this wildly successful campaign and how it naturally collected robust sets of zero-party data for the brand:
Tasha helped pull Exverus out of the pandemic and up to 145% growth in 3 years while caring for a family, home, and herself. The agency celebrated industry-leading growth of 53% from 2022-2023 and has received numerous other industry accolades this year.
She also initiated Exverus’ Sharing is Caring program, in which rotating team members present on industry topics to the rest of the agency. Recent topics included “The Role of Paid Search in a Media Plan”, “How to Best Utilize Chat-GPT in Marketing”, and “Taking Feedback Well”.
Exverus has earned its place as one of LA Times' Top Places to Work for 2023, largely thanks to Tasha's leadership, as reflected in the agency's remarkable 92% employee retention rate in 2022 and consistently high ratings by her staff. Tasha is mental fitness epitomized (and powered by technology).
Top-tier industry publications regularly cite Tasha’s expertise, and her hard work is a key ingredient of our agency’s numerous award wins. She was recently the only agency representative chosen to speak on a major conference panel about how CPG brands can build up consumer data while respecting privacy and trust, something Tasha and her team are mastering every day.
She explains how Stella & Chewy's used consumer data to build another successful, experiential campaign for long-term customer loyalty, and how data informs all of the media strategies her teams build:
See all the Campaign US 2024 Agency of the Year winners here.