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Paid Media Insights
Superior KPIs: Ditch the Tired Marketing Metrics
Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.
Brand equity: The missing KPI in your media plan
Most marketers know the importance of brand equity. We'll help you convince the CFO.
Exverus hires Josh Edelman, VP of Analytics
Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.
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