Paid Media Insights

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Learn how your brand can show up in generative AI product recommendations to shoppers.

What brands need to know about generative engine optimization (GEO) to drive sales, not traffic.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.