Paid Media Insights

Back-to-school media planning isn't just a kids' category. Get FAQs on timing, budget allocation, and channel mix for BTS campaigns that convert.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.