Articles

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning in 2025.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Learn how your brand can show up in generative AI product recommendations to shoppers.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.