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Articles
3 min read
How to Fix Your Video Marketing Campaigns for 2025
Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.
3 min read
Music, Sports, AR: How do Snapchat ads work?
Learn the newest creative innovations and tips for your next Snapchat ads campaign.
2 min read
Exverus & Theralogix campaign builds access to women's health info
Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.
3 min read
B2B Advertising in 2024: LinkedIn Thought Leader Ads
LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.
2 min read
Social is the New Search Engine: What Brands Should Know
Social media overtakes the search engine for primary brand discovery; here's why.
2 min read
Exverus Wins WARC Award for Path to Purchase
Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.
6 min read
Programmatic Advertising in 2025: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
2 min read
Marketing to Gen Z via Group Chat: A Guide for Brands
Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.
1 min read
Exverus Media Hires Paid Social Manager Chris Cheever
Chris Cheever joins the Exverus Media team as Paid Social Media Manager working across all client projects.
3 min read
Experiential Marketing Campaigns: Why Your Brand Needs Them
Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.
2 min read
The Fediverse is Coming: What Advertisers Need to Know
Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.
1 min read
MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.
2 min read
TikTok Beats Streamers for Under-30 Audience
Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.
3 min read
Threads: Tips for Brands and Marketers
Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.
2 min read
Pinterest Ads' New Challenger Identity is Working
Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?
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