Paid Media Insights

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

From Super Bowl bursts to World Cup flights, a strong tentpole media plan phases budget, sets objectives, and matches channels to the moment.

Back-to-school media planning isn't just a kids' category. Get FAQs on timing, budget allocation, and channel mix for BTS campaigns that convert.

Exverus, Optimism BH, and SonderCo launch Habit & Co., a chef residency series for Habit Burger & Grill, starring Jet Tila.

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Exverus and SeenThis launch Social Reach, bringing vertical social video ads to the open web through PubMatic’s premium supply. Premier Protein is the first brand to run it.

From ROI measurement to UGC strategy, get answers to the most common creator marketing questions brands ask.

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.