Articles

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning in 2025.

Creator marketing is table-stakes for brand growth in 2025. Learn best practices and FAQs for building partnerships that co-create culture.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

By bringing supplement brand Theralogix to forums where consumers seek health info, Exverus helped spike e-commerce sales in Q4 2024.

Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2025.

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Chris Cheever joins the Exverus Media team as Paid Social Media Manager working across all client projects.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.