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Paid Media Insights
CTV Media Buying for Growth-Stage Brands
How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.
A video marketing strategy for beverage brands w/ examples
Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.
Exverus wins Best Campaign by Independent Agency at Festival of Media Awards 2025
Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.
Exverus Media Delivers Pacquiao’s Historic Return to PBC
Inside the paid media strategy behind a tentpole night in sports marketing.
Ad-supported streaming services: Worth a buy?
A growing number of Americans are choosing ad-supported streaming services over subscription models.
Live Sports Advertising: A Slam Dunk for Brands
Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.
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