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Paid Media Insights
Indie agency + Indie show = Box office smash
Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.
Ad-supported streaming services: Worth a buy?
A growing number of Americans are choosing ad-supported streaming services over subscription models.
CTV Media Buying for Growth-Stage Brands
How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.
A video marketing strategy for beverage brands w/ examples
Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.
Exverus Media Delivers Pacquiao’s Historic Return to PBC
Inside the paid media strategy behind a tentpole night in sports marketing.
Live Sports Advertising: A Slam Dunk for Brands
Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.
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