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Paid Media Insights
Superior KPIs: Ditch the Tired Marketing Metrics
Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.
Multicultural media buying: 2 perspectives, 6 best practices
In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.
5 things brands get wrong about IMC: Integrated marketing communications
Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.
Click and mortar retail: In-store is back in style
How brands can cash in on click and mortar retail, enticing shoppers in-store and online.
Exverus Wins WARC Award for Path to Purchase
Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.
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