Paid Media Insights

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2026.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

Retail media networks can influence your target audience at every step in the purchase journey.

Exverus' 4-step framework for situation adaptive planning transforms reactive marketing into proactive advantages.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Here's 5 fresh grocery e-commerce marketing ideas for any kind of brand, not just food or bev!

Reddit brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.