Paid Media Insights

Gain inspiration for collecting zero party data from this successful case study.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

Location data ad tech helps you serve your target consumers where they are.

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.

Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.

Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.