Paid Media Insights

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Exverus' 53% growth YoY, campaign customization, and smart use of AI earn the title Breakthrough Media Agency of the Year by Adweek.

Cinematic, trailer-style ads play in theaters where the craft IPAs are poured.

As we celebrate a decade in business, we reflect on industry changes.

An inclusive culture and flexible policies make us one of the best workplaces in SoCal.

Hillary Kupferberg oversees Exverus' retail media, programmatic, search, & social teams.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.