Paid Media Insights

What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Exverus Media, Inc. welcomes Melissa Andraos as its new Senior Vice President of Media Strategy to work alongside VP Tasha Day.

An inclusive culture and flexible policies make us one of the best workplaces in SoCal.

Hillary Kupferberg oversees Exverus' retail media, programmatic, search, & social teams.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

Location data ad tech helps you serve your target consumers where they are.

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.

Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.